Published on March 23rd, 2020 | by Tomiwa Andrew0
Album Review: Boo of the Booless by Chiké
Chike might have well blown because this project has a lot of contemporary Nigerian music/entertainment aficionados tweeting about it and ultimately trending on apple music.
Through @jollofdiary on twitter an account at the forefront of emerging artist info notified me about a project he had been playing over & over and how the artists’ storytelling and songwriting are relatable. The music consumer in me stirred with enthusiasm because i knew what had to be considered before making such comments about unpopular artiste music.
BOTB is a romantical afrobeat 14 track debut album released independently by chike spelt chiké to commemorate valentines day 2020. To create a buzz around his music he leverages on strategic collaborations and network from the curation of project art by Mufasa studios to photography by Lexash to features by Mi Abaga, Ric Hassani & Zoro to music production by Deeyaso(major producer), Vtek, blaisebeatz, Nervmix, etc amidst other connections and plugs that set the ball rolling. A & R’d by Ogagus(ogaga sakpaide), who explained that love was the driving force behind his repertoire directions.
The project begins with the love for ‘beautiful people’ on track 1, which has a GOT infused instrumental. With Ric Hassani on track 2, they sing about saying hello to a babe ‘nakupenda’. On track 4 ‘forever’ with MI Abaga, he continues from where he stopped in ‘one naira’ with waje. About Love from head to toe on track 6 ‘roju’ he sings about Romeo and Juliet. Without missing traditional cues on track 10 he sings about ‘forgiveness’ and on track 11 he sings about ‘faithfulness‘.
The guy easily reminds me of Adekunle golds brand but with a natural eastern undertone. I swear if I was a professional music publisher I would try to get most of this track on Nigerian movies/series as soundtracks.
on track 12 ‘running’ the acoustic playing is a trance-like and reminds me of adekunle golds lyrical depth on sade. Still, About love from beginning to end, track 13 ‘soldier’ is about a mother’s love for her son pleading with him not to enlist in the Nigerian army lest he loses his life making her world crumble. Saving the best for last, on track 14 featuring Zoro ‘watching over me’ is about eternal love. a religious highlife song about gratefulness, provision, protection & love from God in heaven who lives on high. The Outro actually bangs for praise and worship sessions anytime any service.
Overall if you have ever fallen in love as a Nigerian, this project will remind you of appreciating our Nigerian romantical nuances because of its lyrical relatability. Aside from one or two tracks, omnipresent on the project is the afrobeats sound of drums, piano, sekere, melody & rhythm.
Going through chikes twitter profile unlike most emerging artists he caters to his existing fans/supporters by actively putting out consistent content on social media. According to him, it has taken him four years to get from where he was to where he is now. Looking forward, I hope chike takes confam steps to sustain the attention he is getting now because I know this project was released with February valentine love in mind but after February is march then April and so on.
Stream Full Project below:
#nowplaying Boo of the Booless by Chiké via the @audiomack app https://audiomack.com/album/officialchike/boo-of-the-booless. @OfficialChike